Customer shaking hands with mechanic at the repair garage

Audra Fordin is the fourth generation owner / operator of Great Bear Auto Repair and Auto Body Shop in Flushing, New York and founder of Women Auto Know / Drivers Auto Know. Audra shares how to be better drivers, passengers, and consumers by taking the fear out of auto repair. Audra brings better shops to better drivers through her programs nationwide.

 

Educating Drivers and Improving the Perception of the Auto Industry

You auto know there are great mechanics out there. Women Auto Know (WAK) exists to connect you with auto shops in your backyard that work hard every day to earn your trust.

Any shop on our list agrees with our philosophy and took the WAK pledge. That’s a commitment to offer a friendly environment and quality service standards that you won’t encounter at other auto shops.

You know what I’m talking about. The calendar with pictures of scantily clad women. The bathroom that looks like it hasn’t been cleaned in twenty years. The complete lack of a lobby or waiting area (“What, there isn’t even a place to sit down?!”).

No, thanks. I’d rather support a business that takes care of its customers. Auto shops that take the Women Auto Know pledge are committed to providing:

  • A clean waiting area and restroom
  • A respectful environment for women and families
  • A promise to ask for permission before beginning any repair
  • A full understanding of why the repair is necessary and the price

Sound nice? Click here to make a free account and access our auto shop directory. If you own an auto shop, click here to learn how you can wow your customers with interactive and entertaining workshops .

If you want to stay in touch, connect with us on Facebook and Twitter. Check out my blog for tips and tricks that will teach you how to be a better driver, passenger and consumer.

 

Mechanically yours,

Audra

Great Beary Auto Shop

Great Bear Auto Repair and Body Shop, one of America’s leading franchises, was founded by Audra’s family in 1933. Working side-by-side with her dad, Audra became the fourth generation of the Great Bear name and owner / operator of the family shop.

In 1998, Audra purchased the family business which she continued to grow through the next decade. When the economic crisis hit in 2008, Audra found herself in the same position as many auto shops, watching her business go through a radical decline. Audra called on her ingenuity and researched ways to bring back the business to a sustainable, continued growth.

With the knowledge that the decision makers for auto purchases and auto repair is the female in the household, Audra began doing educational workshops for women in her community. Within two years, Audra built a foundation of confident drivers and began her outreach to other shops to share ways to gain confidence in communities across America. Today, Audra is a celebrated industry leader and advocate for drivers, building a community of better drivers to better shops.

Handsome mechanic and client woman in auto repair shop.

If you’re a mechanic or auto shop owner who wants to connect with female drivers for sustainable business growth, click here to read about our action-packed auto awareness workshops.